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Found first. Answered first.

Marketing for a small Monaco company is two problems: being the business the client finds, and answering before the next one does. AI changes both, if a person keeps it honest.

A visitor on the Larvotto asks her phone for a restaurant, a dentist, a yacht for Saturday. The answer names three businesses. Being one of them is the whole game. le Rocher · the Palace Monte-Carlo · the Casino · Odéon Port Hercule found on Google and in AI answers
A visitor on the Larvotto asks her phone for a restaurant, a dentist, a yacht for Saturday. The answer names three businesses. Being one of them is the whole game.

We have done search and content for Monaco businesses since 2019, and we use AI for it every day: to draft, translate, structure and measure. We do not use it to publish without a person reading.

Being found: Google and the AI engines

A growing share of searches ends in an AI answer rather than a list of links. The work that gets you into the answer is the work that gets you into Google: pages that answer one question each, in the languages your clients use, with facts stated identically on your site, your Google profile and your directories. AI makes four language versions affordable; a person keeps them true. We measure citations and positions every month.

Content and campaigns, drafted with AI

Newsletters, social posts, landing pages, ad copy, in French, English and Italian, drafted from your material and your tone, checked by you or by us before anything goes out. The weekly report on what was published, what was seen and what brought enquiries, written in plain words. The hours saved go into the one thing AI cannot do: knowing your clients.

Answering: the part most marketing forgets

A campaign that brings twenty enquiries to an inbox nobody reads until Monday has paid for the competitor who answered on Saturday. The inbox, WhatsApp and phone assistants answer within minutes, in the client’s language, from your approved facts, and put the decision in front of you. Acquisition and response are one system, or the budget leaks.

What we do for it.

Marketing a Monaco business

The audience is small, international and searches in four languages, often from abroad before arriving. The right keyword is rarely the obvious one, and the right channel is often a referral. We have ranked Monaco sites for florists, clinics, agencies and yachting firms, our own journal on bss.mc has 169 articles cited by AI engines, and we apply the same method to clients: write what the client asks, in his language, and measure who gets cited.

Questions.

Will Google penalise AI-written pages?

Google rewards useful pages whoever drafted them and penalises pages made to manipulate rankings. Drafted with AI, checked by a person, useful to a reader: fine. Generated by the hundred: not.

Can AI write our social media?

It can draft them from your material and tone. Someone who knows your business reads before publishing, every time. We can be that someone, or train yours.

Which languages should we publish in?

The ones your clients search in: French and English first for most Monaco businesses, then Italian, Russian for some. AI makes the extra versions affordable to maintain.

How do you measure it?

Positions on Google, citations by AI engines for the questions your clients ask, enquiries received and answered, by language, every month, in one page.

Do you run ads?

We set up and measure Google and Meta campaigns for clients when they make sense, and we tell you when they do not. The response side must exist first; otherwise the budget pays for enquiries nobody answers.

Related.

Start with a 30-minute call. Keep what it finds.

You tell us where the hours go. We tell you which two or three tasks to automate first, in a short written note. Free, in English or French.

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