Cited by ChatGPT when Monaco asks about AI.
Our own journal, bss.mc, publishes an article a day in four languages: drafted by an agent from the questions people really ask, checked by a person, published with the structure AI engines read. 169 articles are now cited by ChatGPT, Perplexity and Google.
our own case · bss.mc · 169 articles · 4 languages · +38% impressions
The job, before.
People stopped searching for “web agency Monaco” and started asking an AI “who can build us an AI agent in Monaco?”
The AI answered with three names and a reason for each. Being fourth on a list of ten blue links no longer meant anything. We needed to be one of the three, and to know, each month, whether we were.
What the agent does now.
Maps the questions
What people in our markets actually ask AI engines about AI, websites and digital work, in four languages. Two hundred questions, ranked by how often they are asked and how well they are answered today.
Drafts one article
One question, one clear answer, with the facts and the local context an engine needs to trust the source. Drafted by an agent from our own notes and past work.
A person reads and signs off
Every article is read by a person before it is published. Wrong facts are fixed, dull paragraphs cut, our opinion added where we have one.
Structures it for machines
Structured data, clean headings, the four language versions linked, the AI crawlers allowed in. Then the engines are asked the question again next month, and the answer is recorded.
What changed.
We are one of the names now. 169 articles are cited by AI engines, impressions rose 38% in the first quarter, and a growing share of quick-check requests mention an AI answer as the way they found us.
The same system, pointed at your questions and your expertise, is what we offer as a service.
what you get
- A question map for your marketWhat your clients ask AI, ranked by frequency and by how badly it is answered today.
- Articles that answer themDrafted from your expertise, approved by you, published in your languages with the structure engines read.
- A monthly measurementCitations by engine and question, impressions, and what to do next.
what it takes
- An hour a month of your expertiseYou know the answers. We ask the questions and write them down.
- Approval before publishingNothing goes out under your name without your yes.
- A quarter of patienceEngines re-read the web slowly; the first citations usually arrive within three months.
The rules it keeps.
Read-only first
Every agent starts by watching and drafting. It only sends, books or files on its own once you have seen it be right, step by step.
Your data stays yours
Agents run inside your own accounts and tools. Where a model is needed we use EU-hosted options by default, and nothing is used to train anyone’s model.
A person for the exceptions
Anything the agent is unsure about goes to a named person, with the facts already gathered. You decide what it may do alone, and when.
Related work
Visibility in AI search
Content and site structure that make ChatGPT, Perplexity, Gemini and Google AI Overviews cite your company when clients ask. Measured monthly. 169 articles already cited for our own studio.
Inbox agents
Enquiries read, sorted and answered in the client’s language before the team logs in; invoices matched, the rest filed, the few judgement calls flagged with a draft ready. Clinics, agencies, hotels. Around six hours a week back.
About
bss works is the applied-AI studio of Ben Strautmann, founded in Monaco: 200+ projects since 2019, official Extended Monaco partner, Trace in production. A small team, one person in every project, nothing shipped we would not run in our own company.
Asked about this one.
Do AI engines really cite small companies?
Yes, when the source answers the question better than the big ones. Specific, local, well-structured pages beat generic ones. Our journal is the proof we point to.
Is an article a day too much for us?
Probably. Most clients publish one or two a week. The daily rhythm is ours because we run the system on ourselves.
Will Google penalise AI-drafted content?
Google penalises unhelpful content, however it was written. Articles that answer a real question, carry real expertise and are checked by a person are helpful, and are treated as such.
Have a job like this one?
Thirty minutes is enough to tell whether it would pay back for you. We will say so either way, in writing.